PROJECT
Sorare is a web3 fantasy sports platform that leverages blockchain technology to create unique digital collectibles known as Non-Fungible Tokens (NFTs). This project encompassed the creation of special edition NFT cards to honor players who earned awards during the 2023 MLB season. This then enriched the platform's collectible offerings, celebrated the achievements of top-performing athletes, and strategically drove revenue to the company during the offseason.
RESULTS
The design of the digital assets, coupled with supporting marketing materials, fueled overwhelmingly positive community sentiment, thus driving revenue and reinstating confidence in future card designs.
ROLE
Art Director, Motion Graphics Designer
