PROJECT
To boost awareness of Sorare: MLB's distinctive fantasy experience, I was involved in launching an integrated campaign aimed at motivating passionate baseball aficionados to transition their fandom into the next era of web3 fantasy sports and ownership.
RESULTS
My integral role in the project included contributing to the production of brand films featured on national broadcasts, art directing photoshoot backdrops, crafting a comprehensive brand toolkit for adoption across all channels, and designing bespoke Sorare: MLB jackets for players to don during the shoot.
ROLE
Motion Graphic Designer, Art Director
