PROJECT
In Sorare: NBA's second season, a wave of exciting new product features emerged, elevating the digital collectibles experience. Introducing dynamic 3D & AR-enabled NFT cards, interactive social media elements, and captivating broadcast segments, the campaign strategically spotlighted these innovations. By accentuating these enhancements, Sorare aimed to not only engage its player base but also demonstrate its commitment to pushing the boundaries of competitive gaming and delivering an immersive sports collectibles experience like never before.
INVOLVEMENT
I contributed to the production of the spots featured below. Additionally, I formulated creative ways to market the launch and implemented the newest product innovations that came to Sorare: NBA in it's sophomore season.
ROLE
Motion Graphics Designer, 3D & AR Product Integration