PROJECT
In 2019, Major League Baseball sought to capture the essence of the game's brilliance by spotlighting its brightest young stars who play with an unmatched individuality. Embracing this vision, our postseason marketing campaign encapsulated by the tagline "We Play Loud," celebrated the unique passion and character that defines America's favorite pastime.
RESULTS
The culmination of our efforts were showcased prominently in Times Square for weeks. With the widespread adoption of the hashtag #weplayloud and players proudly donning bespoke merch, our celebration of individuality in baseball became a dynamic cultural moment.
ROLE
Designer, Art Director
