PROJECT
Amid the challenges of the pandemic, Major League Baseball sought to enhance its digital presence by expanding original programming on YouTube. One of the standout additions was "Quick Question," an engaging explainer series designed to captivate fans with insightful content. As part of the project, I had the privilege to contribute to the branding and identity, ensuring it resonated with audiences and reflected the excitement of America's favorite pastime.
RESULTS
With an overwhelmingly positive online reception and a flood of comments clamoring for more episodes, the debut episode surged past 1 million views. Additionally, the project's branding and identity garnered nominations for both a Shorty Award and a Webby Award, solidifying its recognition for excellence in digital content.
ROLE
Brand Designer, Motion Graphics Designer
