PROJECT
In collaboration with Major League Baseball, I spearheaded the creation of a bespoke seeding kit for influencers, tailored specifically for Opening Day 2022. These kits served as strategic tools to amplify brand visibility and engagement, harnessing the influential reach of social media personalities to ignite excitement and anticipation surrounding this iconic event.
INVOLVEMENT
As the designer behind the project, I meticulously crafted each aspect of the seeding kit, infusing it with a sense of personalized charm and authenticity. Featuring hand-rendered illustrations from all 30 MLB teams, the kits exuded a unique character, resonating with the diverse fanbase. With custom jerseys, hats, a pack of baseball cards, and a heartfelt handwritten note included in every box, the experience was elevated to a deeply intimate and memorable level, fostering genuine connections between influencers and the essence of Opening Day.
ROLE
Designer
