PROJECT
As part of MLB's Hispanic Heritage Month initiative "Ponle Acento" (Put an Accent), I collaborated on creating a logo mark that embodies the essence of accurately representing Hispanic players' cultural identity. This initiative underscores the importance of including accents and inflections in players' last names on jerseys, ensuring their heritage is properly honored and celebrated within the baseball community.
RESULTS
Players proudly wore batting practice tee shirts featuring the logo, amplifying the message throughout the league, while the accompanying seeding kit design expanded the campaign's reach, garnering extensive coverage from Spanish-speaking media outlets.
ROLE
Graphic Designer
