PROJECT
Strava is a fitness tracking app that lets athletes log activities, track performance, and connect with others. The Year In Sport campaign highlights global fitness trends and individual achievements from the past year, offering a personalized recap and motivating users for the year ahead. I was involved in creating campaign videos as a freelance motion graphics designer, helping bring these insights to life through dynamic visuals that engage and inspire the Strava community.
RESULTS
The campaign videos garnered over 3.2 million views, significantly boosting Strava's Year In Sport visibility and user engagement. Industry publications highlighted Strava's execution as the most effective, noting its superior visual storytelling and seamless integration of data-driven insights.
ROLE
Motion Graphics Designer