PROJECT
Sorare leverages the blockchain to offer Web3-based fantasy sports, creating unique NFTs as digital collectibles. For the 2024-25 NBA season, I was approached to create the design for the regular-season NBA NFT cards, enhancing the collectible experience and generating ongoing revenue while celebrating player achievements.
RESULTS
With eye-catching digital assets and strong marketing backing, the community’s response was overwhelmingly positive. This surge in enthusiasm drove up revenue and affirmed faith in the creative direction for future card releases.
ROLE
Freelance Art Director